As Dentists, we are always looking for ways to serve our patients more efficiently and in a manner, they want and need. So many times, we focus on services that only a minor percentage of them value or even want. There is such an obvious and overwhelming need of over half of the people in the United States, as it relates to dentistry and dental care, YET most of us as dentists don’t even address the problem. Heck, most of us dentists don’t even know the problem exists. Those dentists that understand this frustration for half the US population and provide a solution to them, experience overwhelming success and a constant stream of new patients that look forward to visiting their office on a regular basis. What is this problem? How do I solve it? Read on!!